by Jennifer Barham
Stressed at work?! Ask any marketing professional how many projects they have on their calendar at any given moment and you’ll be shocked (or maybe not) to learn that statistically that number is 30 or more. Forty percent of all large corporations are facing restructuring, leaving employees feeling insecure about their prospects. Today’s workers experience 7 interruptions an hour, totaling over 2 hours of distraction each day. Yes, all of this chaos equals stress in the workplace.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
Exciting PowerPoint Alternatives for Improving In-booth Presentations
By Jennifer Barham
The Ford Model T. Apple pie. Pride and Prejudice. These are classics. Add to these Microsoft PowerPoint and the list is well-rounded.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
“Good things come in small packages,” right?! But what about your trade show booth? What if I can’t have the big big big screen or the gigantic feature in the middle of an island booth? Can it still be truly exceptional if it’s a 10x10?
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
What IS brand awareness? Brand awareness is just what it sounds like...it’s being aware of a particular brand, whether that’s the name or the logo or the messaging. Brand awareness is what you want your customers to have so that they recognize your business, so it goes without saying that the more brand awareness you have, the better.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
In a 2019 Deloitte study, 91% of respondents reported that high stress negatively affects the quality of their work. I instantly thought of the stress of exhibiting at trade shows. While it might be work we choose and are passionate about, it’s definitely fast-paced, intense pressure.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
Trade shows can be long days for everyone involved including attendees, but with the addition of one or more interactive elements, your booth transforms into a welcome surprise for visitors, involving them in the experience.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
experiential marketing,
trade show planning and logistics,
event planning,
marketing and advertising
In a study entitled “The Impact of Color on Marketing,” researchers found that consumers made about 90% of their quick decisions about a brand based on color alone, including whether a color was appropriate for the brand or not. With this knowledge, color becomes central to discussions about brand, including how to display the brand at a trade show booth, and we can use color therapy to determine our best choices.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
Stories are powerful. They are the reason we love movies, books, and even ads. Commercials are the sole reason some people watch the SuperBowl. Why? Because they tell a story that is winsome or funny or otherwise emotionally satisfying. Stories are compelling and they hook us.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
Did you know that there are apps specifically designed for the exhibiting industry? And did you know that if you aren’t using at least some of them you are missing the boat? BIG TIME.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
by Jennifer Barham
Earth Day might be in the rear view mirror this year, but for those of us committed to a lifestyle of conservation and sustainability, every day is Earth Day. If you’re reading this, you’re probably on the lookout for ways to be greener as you shift towards sustainability, already committed to it, or working for an eco-friendly company.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning,
going green,
Earth Day,
conservation
by Jennifer Barham
Whether you dust off a marketing classic, grab something hot-off-the-press, or listen to an audiobook on the treadmill, your business success can depend in large part on your continuing professional development via reading books. In a recent post about WHY you should read and HOW to fit more reading into your lifestyle (even reading a book a week!), we discussed the importance and influence of reading for your marketing endeavors.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning
by Jennifer Barham
"I find television very educating. Every time somebody turns it on, I go into the other room and read a book."
– Groucho Marx
When asked to divulge his secret to success, Warren Buffett casually nodded his head toward a pile of books and international newspapers nearby and said, “Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest.” Early in his career, Buffett read closer to 800 pages a day, and even now, he reads daily for about 8 hours.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning
All Things Electrical for Your Trade Show Booth
by Jennifer Barham
Over a decade ago, a Forrester survey found that the average employee uses 2.3 devices for work purposes, whether personal electronics or company-provided devices. Of the nearly 10,000 information workers surveyed, 74% used two or more devices and 52% used three or more devices. And that was many moons ago. Imagine how that number has increased since then.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning,
air travel,
Uber,
Lyft,
Airbnb,
Vrbo,
Airfarewatchdog,
Hipmunk
by Jennifer Barham
What do you get when you take hundreds of pounds of butter, celery, garlic, carrots, chicken, noodles, broth, and spices and put it in the culinary hands of Nashville’s finest chefs?
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning,
Music City Center,
Nestlé,
The Nashville Food Project,
Sodexo Live!
by Jennifer Barham
Recently, I was thinking about the word “budget” and where it comes from. Turns out, it’s a Middle English word from the Old French bougette, meaning “leather bag.” It originally meant an actual bag, but later it came to mean the contents of the bag when the Chancellor of the Exchequer, in presenting his opening statement, was said to “open the budget” when he unbuckled his leather bag to retrieve papers containing financial reports. Now we use the word to mean a statement of expenditures and revenues, and the old meaning – a portable leather bag – has been lost.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
budget,
B2B,
trade show planning and logistics,
event planning,
air travel,
Uber,
Lyft,
Airbnb,
Vrbo,
Airfarewatchdog,
Hipmunk
While pandemic safety restrictions seem to be easing up, we’re all familiar with the ever-present gallons of hand sanitizer, the social distancing floor stickers, limitations on crowd size, and constant sanitizing of surfaces everywhere we go. These are measures to keep us safe, help us feel comfortable, and enable us to return to (somewhat) complete normalcy as quickly as possible.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
Although the buzzword of the millennium is “minimizing,” let’s talk about MAXIMIZING! Floor space in your exhibit, that is. There are loads of good reasons to increase your booth’s floor space. First, it’s more important and mindful than ever to have an open, spacious floor plan to keep people comfortable and safe and to remind them that you are being intentional about their comfort. Second, a little extra space makes everyone more physically comfortable and makes your booth easier to navigate. Third, intentional space creates allure – it is inviting and appealing. Just think: when is the last time YOU wanted to step into a cluttered space full of people?
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
trade show booth,
trade show displays,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
marketing and advertising
Besides the obvious, primary fallout of a worldwide pandemic on lives and livelihoods across the globe, the secondary effects are just as impactful. With restrictions and regulations varying widely from state to state and nation to nation, getting on with regular life is challenging and sometimes exhausting. And the marketing industry is no different. The trade show industry, in particular, faces challenges like:
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning
Travel Industry Safety Measures to Keep Exhibitors and Attendees Safe
After months of cancelled events, rescheduled shows, and general uncertainty concerning work and travel and exhibiting, everyone is growing eager to get back to face-to-face meetings. As the world begins opening up and returning to normal, everyone is wondering if it’s going to be business as usual or a completely new normal. Fortunately, the travel industry knows that people needMe to feel safe and comfortable and have taken great measures to ensure customer safety and trust with airlines, hotels, and convention centers. Read ahead for the latest updates in these industries to be inspired and reassured about the great strides made to get us all back to a booming trade show season safely.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
B2B,
trade show planning and logistics,
event planning,
COVID-19
...but often not considered
In the flurry of activity that goes into preparing for a trade show – from the best technology to the flashiest graphics to the prime booth location at the event – don’t make the critical mistake of overlooking a crucial element of your brand and your marketing: DESIGN. Good design creates more space, improves the functionality of space, enhances space through lighting, color, texture, scale. Design is meant to be both very visible and magnetic, but yet subtle enough as to be almost invisible. Since many marketers are worrying about how to get noticed, design is the answer. It’s the visual image that will make people notice you. Through the use of balance, focus, and repetition, you can inspire your prospects and elevate your presence at any event.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
branding,
webinar,
B2B,
trade show planning and logistics,
event planning
Maintain Marketing Momentum
Canceled! Postponed! Rescheduled! TBA! What’s a marketing department to do when trade shows and events can’t be put on the calendar in ink?! All this penciling in and erasing is likely to drive even the most hardcore marketing folks crazy. But never fear. You don’t have to wait until trade shows resume to pick up with your marketing goals. Making lemonade out of lemons is part of a marketer’s job, and here are several ways you can make the sweetest lemonade during this stagnant summer season.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
marketing,
trade show marketing,
design,
Blog,
booth design,
exhibit design,
Nashville events,
Trade Show Displays in Nashville,
trade show displays Nashville,
trade show exhibiting,
trade show exhibits,
trade shows,
success,
branding,
webinar,
B2B,
trade show planning and logistics,
event planning,
COVID-19,
virtual meetings
If 2019 was any indication of how trade shows are trending, then 2020 is going to be a banner year. Below is a highlight of some spectacular upcoming trade shows, organized by industry and date. Based on the 2018 Top 250 US Trade Shows by Trade Show News Network, 2019-2020 is sure to please and there a few, in particular, you’ll want to look forward to.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade shows,
Tradeshow event,
tradeshows,
trade show leads,
success,
F2F,
face to face marketing,
B2B,
booth staffing,
trade show planning and logistics,
event planning
As the old saying goes, “Plans are useless, but planning is indispensable.” You actually have no idea what is going to happen at a show – what could go wrong or who you might meet. There are a LOT of moving parts to a show – from the travel to the hotel to the display setup to the tech. Anything could happen. So, why even have a solid plan? Because the actual planning of the trip helps you think through all those moving parts. Even if you’re a veteran exhibitor, you need a checklist and a plan to help your trip go smoothly. Here’s a quick list to keep you from stressing out about the details and to help be plan-savvy about the parts you CAN control.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade shows,
Tradeshow event,
tradeshows,
trade show leads,
success,
F2F,
face to face marketing,
B2B,
booth staffing,
trade show planning and logistics,
event planning,
human interaction,
travel,
safety,
air travel
Ways to Control Freight Costs
“The only certainties in life are death and taxes.” When Benjamin Franklin famously quoted this, trade show freight costs weren’t an issue or he surely would’ve included them.
Perhaps you’ve noticed that freight costs are rising. If you haven’t, you soon will. And not just by a small increment, either. Freight costs have been significantly rising in recent years, and the trend looks to continue. As of early 2019, the freight market was seeing record high prices and there seems to be no immediate relief in sight.
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Topics:
Nashville trade show displays,
Nashville trade show exhibits,
Nashville trade show installation,
trade show marketing,
Blog,
trade shows,
tradeshows,
success,
ROI,
return on investment,
B2B,
budgeting and measurement,
trade show planning and logistics,
freight costs
Trade shows are pivotal events for your business. They create a steady stream of customers perusing and passing your booth. A captive audience, almost. You get to encounter massive amounts of people who are interested in your exact product line. Consequently, you’ve dedicated money and talent and manpower hours to preparing and manning the booth. However, you might inadvertently be making some key errors as you go along. Are you planning well? Do you and your staff have staying power? Are you following through? You’ve got a tremendous investment, not only in money, but also in time, training, and team-building in marketing your business at trade shows. Pay attention to these classic mistakes exhibitors make to ensure you don’t get in the way of your own success!
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Topics:
Nashville trade show exhibits,
marketing,
Trade Show Exhibits Knoxville,
trade shows,
B2B,
booth staffing,
trade show planning and logistics
Help Us Get to 30, Suggest The Rest!
Tough, fearsome, and strong are the words that come to mind when describing why Chuck Norris is so legendary - there are hundreds of Chuck Norris jokes on the internet about him.
For example:
• Death once had a near-Chuck Norris experience.
• Guns are warned not to play with Chuck Norris.
• When Chuck Norris does push up’s he pushes down the earth.
So let’s look at if Chuck Norris went to trade shows as an exhibitor? What feats of power, speed, and awesomeness could Chuck bring to your show? The mind boggles at what could be:
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Topics:
marketing,
trade show displays Knoxville,
trade show exhibits Nashville,
trade shows,
trade show leads,
B2B,
trade show regulations,
trade show planning and logistics,
Chuck Norris
Unpacking The Basic Rules and Regs
If you’re in the biz, you definitely hear the buzz about the hurry and flurry of trade shows – the fun, the excitement, the contacts and leads. And . . . the WORK. There’s no way around the massive amount of manpower from your company that goes into planning, designing, building, and hauling your exhibit for a show. Here’s the big “but”: it’s worth it. Trade shows pack a lot of punch and cover a lot of areas of business for you. Here’s a list I jotted down in about ten minutes – and no help from Google! – of reasons to lug your exhibit down to the nearest convention center.
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Topics:
marketing,
trade show displays Knoxville,
trade show exhibits Nashville,
trade shows,
trade show leads,
B2B,
trade show regulations,
trade show planning and logistics
Unpacking The Basic Rules and Regs
Everyone in the trade show industry knows that any trade show has a list of rules and regulations a mile long governing everything from the volume of your booth music to the number of prongs on your cables. For specific terms and conditions of your show, be sure to see your trade show’s prospectus or your rental contract. The biggest consideration for your trade show, however, should be the particulars of your exhibit. And because breaking the rules for exhibit size or height could have financial ramifications, you’ll want to know the following dos and don’ts regarding the most common regulations.
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Topics:
marketing,
trade show displays Knoxville,
trade show exhibits Nashville,
trade shows,
trade show leads,
face to face marketing,
B2B,
trade show regulations,
trade show planning and logistics
...Before Starting Trade Shows
Once you’re thrown into the whirlwind world of trade shows, the learning curve is steep. It’s like being thrown into the deep end of the pool – you either sink or you swim. Either way, there’s a lot of flailing! And although there is nothing like hands-on experience to teach you how to maneuver the trade show life, there are a few things I wish I’d known before I started. Here they are:
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Topics:
marketing,
trade show displays Knoxville,
trade show exhibits Nashville,
trade shows,
trade show leads,
sales leads,
branding,
marketing budget,
ROI,
return on investment,
face to face marketing,
B2B,
trade show regulations,
booth staffing,
trade show planning and logistics
Here it is! The lineup for the not-to-be-missed trade shows of 2019’s first quarter. This lively graphic provides a visual calendar of prominent events in the areas of Healthcare, Manufacturing, Professional Services, Technology, and more.
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Topics:
marketing,
trade show displays Knoxville,
trade show exhibits Nashville,
trade shows,
trade show planning and logistics,
infographic
Exploring the past, present, and future trends of trade show exhibit design....
Ask seasoned trade show professionals… some may say that exhibit design is not new, it is simply a new application based on historical designs. In the ever-changing industry of trade shows and events, one thing is consistently desired: intriguing design. We wanted to explore the history of design and felt there was no better place to start than with 30-year veteran, Greg Mathieson, a Senior Exhibit Designer at Skyline Exhibits and Scooter Hendon, Skyline Sector 5 Exhibit Designer with multiple industry awards under his belt.
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Topics:
marketing,
booth design,
exhibit design,
trade show booths,
trade show displays Knoxville,
trade show exhibits Nashville,
tradeshows,
branding,
digital marketing,
trade show planning and logistics
Tips to Ensure Better Traffic at Your Exhibit Space
Try to avoid the far left side of the trade show hall when choosing your exhibit space, and it will likely serve you well. Did you ever hear about the kids who attended Catholic School getting their hands cracked with a ruler for attempting to write with their left hand? We all have probably heard of this practice from family, friends or acquaintances. There is something we can learn from this, and could apply it to trade shows… go figure.
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Topics:
marketing,
trade show booths,
trade show displays Knoxville,
trade show exhibits Nashville,
tradeshows,
trade show planning and logistics
Stretching an already tight budget can be a challenge and the trick is to pursue savings that are transparent to the attendees at your exhibit space. Whether you’re planning your company’s initial launch into trade shows or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these 10 tips can help you get the most out of your exhibit dollars:
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Topics:
Nashville trade show marketing,
trade show marketing,
trade show exhibits Nashville,
Tradeshow event,
trade show leads,
budget,
marketing budget,
ROI,
return on investment,
budgeting and measurement,
trade show planning and logistics